COLUMBUS, OH — In a groundbreaking move that is already being hailed as one of the most generous acts in college football history, Ohio State Buckeyes head coach Ryan Day has signed a record-setting $5 million endorsement deal with Powerade—and is giving back in a big way.
According to an exclusive ESPN report, Day’s endorsement with Powerade, a Coca-Cola-owned sports drink brand, marks one of the largest ever inked by a college football coach. But it’s what he did next that’s capturing the hearts of fans across the nation. Day has pledged $1 million of his earnings to Ohio State’s football program, supporting player development, mental health initiatives, and nutrition services. Additionally, sources confirm he has donated hundreds of thousands of dollars to children’s orphanages across Ohio and the Midwest.
“This is about investing in the young men I coach and the future of our sport,” Day said in a statement. “I’ve been incredibly blessed, and it’s important to use this platform to give back.”
The donation to the Buckeyes program will directly enhance team resources, from state-of-the-art recovery equipment to expanding wellness support. The move has been widely praised by players, staff, and the broader collegiate athletics community.
“Coach Day leads with heart,” said athletic director Gene Smith. “His commitment to excellence on the field is only matched by his dedication to the players and the community. This isn’t just about football—it’s about legacy.”
Day’s charitable contributions to orphanages are equally notable. Multiple nonprofit organizations have confirmed receiving substantial donations, which will fund educational materials, updated facilities, and essential services for children in need.
“Coach Day’s gift came as a complete surprise,” said Andrea Mitchell, director of Hope Haven Orphanage in Cleveland. “He didn’t want attention—he just wanted to help. His generosity will impact hundreds of lives.”
The Powerade partnership is expected to include national advertising campaigns, community initiatives, and branded content featuring Day’s leadership style and focus on team values. Analysts say the endorsement reflects Day’s growing national profile, as he leads one of the most prestigious programs in college football.
This unprecedented mix of business and benevolence is only further cementing Day’s reputation as a coach who leads with both vision and integrity.
Now entering his seventh season as Ohio State’s head coach, Day has already built an impressive legacy on the field, with Big Ten titles and College Football Playoff appearances. But with this new chapter, he’s redefining what leadership looks like in college athletics.
“Football teaches discipline, teamwork, and sacrifice,” Day added. “But it also teaches you to lift others up. That’s what this is all about.”
As the Buckeyes prepare for another promising season, their head coach is showing the country that greatness isn’t just measured in wins—but in the lives you impact along the way.
